OK, I know what you’re thinking,”it’s not that easy to gain real followers!” While it’s not exactly easy, it is definitely possible — it just takes some hard work and dedication. Around 100 million photos are shared on Instagram every day. That’s a lot of content. Luckily, there are a few things you can do to get noticed. Let’s walk through a few strategies to get real followers — quickly.
Create and Optimize Your Profile
First things first: Customize your Instagram profile to make it look great, tell your potential followers who you are, and give them a reason to follow you.
How? Begin by making sure that your username is recognizable and easily searchable — like your business name. If your company name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to encounter you.
(Note: make certain to add your whole business name into the”Name” field by clicking”Edit Profile.” This will appear beneath your profile picture and below your username in search.
Next, ensure that your profile is public. To make your profile public, start Instagram, click on the gear icon onto your profile to start”Options,” and make sure”Personal Account” is turned off.
Next, choose a profile picture that’s on-brand with your other social networks, such as your company logo.
Then, fill your bio with delightful, actionable, and informative information about your brand. Include who you are and what you do, and be sure to add a hint of character.
The area allotted for URLs is valuable real estate because it’s the only place on Instagram where it is possible to put a clickable link, so use it wisely. We recommend using a shortened, customized Bitly connection to make it more clickable.
In the end, enable notifications so you can see when folks share or comment on your photos. This’ll let you participate with them more quickly — just like a lot of companies do on Twitter. Select”From Everybody” for each category.
A word to the wise: We don’t urge you link your Instagram accounts to Twitter and Facebook so that your Instagram posts are automatically published on these other accounts. The post types are different.
Designate a Content Creator
Just like there should be one (maybe 2 ) people managing your other social networking accounts, there should just be one or two people handling your Instagram account. If possible, choose someone who has experience using a personal Instagram accounts, and therefore”has” the stage — and be sure they know all of the handy features Instagram offers.
If you work for a big organization, you might find that a lot of people want a say in your content. That is when an organized petition or guidelines document comes in hand. This record should tell people how to request a post in your own Instagram account, when, the value of this article, and why.
On Instagram, post quality things. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a significant no-no. By no means do you need to have a photography course to be a fantastic Instagram poster — nor do you need to practice for weeks before you start. But you need to get acquainted with basic photography tips and photo editing apps.
Since Instagram is a mobile program, chances are, you will take most of the pictures you post on Instagram on your mobile device. That’s not just okay; it is expected. Although some brands use professional photography for their Instagram photographs, most use smartphones — and that is the vibe that Instagram is meant for, anyway.